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Jul 2021 - Aug 2022

Senior Program Manager, Marketing



  • Managed marketing program to market company’s products to new and existing consumers, overseeing 65 campaigns across four product areas, including brokerage, money, crypto, and activation; worked with team to track and adjust $100M+ annual budgets.

  • Led development of content and campaigns across owned channels, social media, press and communications, affiliate partnerships, brand partnerships, influencer/celebrity partnerships, paid ads from broadcast, OOH to digital, and SEO.

  • Developed go-to-market (GTM) strategy for new company’s products and features to increase awareness and engagement.

  • Leveraged data from market research, audience research, and competitive analysis to identify relevant marketing channels.

  • Drove content partnership with Snapchat to bring financial market news in a digestible and entertaining format.

  • Managed brand partnership with Burger King across Twitter, Instagram, Facebook, owned channels in-app and email, and consumer and corporate press and communications in alignment with brand guidelines.

  • Championed development of pre-production, production, and post-production workflows as well as reporting mechanisms.

  • Created metrics, including views, engagement, sentiment, signups, trading volume, and NPS to monitor performance.

Jan 2019 - Feb 2021

Director, Social Marketing Production

Awesomeness at ViacomCBS

Los Angeles, California

• Led a 20-member team to develop and produce marketing and social assets for marketing and brand social campaigns for series and films across Netflix, Hulu, and YouTube Originals, such as PEN15, Trinkets, Light as a Feather, Foursome, and Zac & Mia.

• Oversaw marketing and social planning production operations and strategic planning with a $1M department budget against project goals.

• Managed creative and strategic execution of up to six marketing campaigns with a $1M budget, using talent to increase visibility and engagement, including Brent Rivera, Alex Wasabi, James Charles, Veronica and Vanessa Merrell, Noah Beck, and Eva Gutowski.

• Fostered a culture of innovation-first creative production to marketing and social through joint efforts with leading digital platforms such as Instagram, Facebook, YouTube, Twitter, Snapchat, and Magic Leap.

• Monitored KPIs (views, engagement, and impressions) to identify issues and create contingency plans, resulting in 97% of goals achieved on time and on budget.

• Established production workflows for remote teams to drive business cadence during COVID-19, increasing performance by 150%.

Oct 2017 - Jan 2019

Creative Content Producer

Awesomeness at ViacomCBS

Greater Los Angeles Area

• Led a three-member team to drive creative development and production of campaigns, including advertising assets, social video content, and paid ad units for Snapchat, Instagram, Facebook, YouTube, Magic Leap, Oculus, Vive, Broadcast, and OOH.

• Streamlined pre, physical, and post-production processes to ensure alignment across talent partners, vendors, and key stakeholders.

• Produced Unit Photography and Blooper Reels for Awesomeness’s domestic and foreign series and films.

Nov 2016 - Oct 2017

Project Manager

SunnyBoy Entertainment

Pasadena, California

•    Coordinated production of featurettes, digital spots, 360°, and VR experiences for distributions across HBO and YouTube.

•    Built and managed production schedules, timelines, call sheets, budgets, and reports for projects worth up to $150K.

•    Prioritized and tracked digital assets according to MPAA Content Security Best Practices.

May 2015 - Nov 2016

Senior Marketing Coordinator, Theatrical Marketing

Relativity EuropaCorp Distribution

Beverly Hills, California

•    Supported management of ongoing theatrical marketing campaigns.

•    Generated meeting documents to define action items and outline campaign goals.

•    Coordinated meetings and maintained strong relationships with talent, filmmakers, publicists, managers, agents, and assistants.

Education and Professional Development

MSP® Foundation & Practitioner Training & Certification, PeopleCert

Certified Scrum Master (CSM), Scrum Alliance

YouTube Channel Growth, Google Skillshop

Marketing Courses, California State University, Northridge

Core Competencies

Strategic Planning

Brand Management

Trend Analysis

Creative Direction

Campaign Development

Metrics & Analytics

Marketing Strategy

Digital Innovation

Team Leadership

Project Management

Content Creation

Strategic Partnership

Technical Expertise

MS Office Suite

Adobe Creative Suite

Google Suite






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